In the next few years, Google is going to become a lot more expensive for small businesses to advertise on.
But don’t worry – there are still plenty of ways to market your business for free on Google. Here are 20 of them!
Target the right audience
When advertising your business on a search engine, it’s important to make sure that you target the right keywords.
There are a few different ways to do this. First, you can use keyword research tools to find out which keywords are being used the most by people who are looking for businesses like yours. You can then use these keywords in your paid ads and on your website.
Leverage Google Keyword Planner to find market opportunities
Another way to target the right keywords is by using Google AdWords. AdWords allows you to create ads that will appear when people search for specific keywords related to your business. You can also use AdWords to target people who have visited your website in the past or who have shown an interest in what you do.
Create an SEO-friendly website for your business
Another smart way to advertise your business free on Google is to make sure that your website is SEO-ready.
There is no one foolproof way to create an SEO-friendly website, as the search engine algorithms are constantly changing and evolving. However, there are a few things you can do to help your website rank higher in the search results pages (SERPs).
Some of the most important things include creating high-quality content that is relevant to your target audience, using keyword-rich titles and descriptions for your pages and posts, and building backlinks from reputable websites. You can also use tools like Google’s PageSpeed Insights to identify ways to improve your website’s performance and speed up loading times.
You want to make sure you picked the right theme, a fast hosting company, and your web design is mobile-friendly.
Content Marketing
There are a few ways to use content marketing to advertise your business for free on Google.
One way is to create blog posts or articles that include a link back to your website or landing page.
You can also create videos relating to your business and post them on YouTube, and include links back to your website in the video descriptions.
Additionally, you can use social media platforms like Twitter and Facebook to share links to your blog posts and articles, as well as videos related to your business.
And finally, you can participate in online forums and discussions related to your business, and include links to your website whenever relevant.
By using all of these methods, you can increase traffic to your website and generate leads for free using content marketing.
Properly Interlink your blog posts
When you publish a new blog post, include links to at least two of your older posts. One of those older posts should be connected to the topic of your new post, and the other older post should be connected to a different but related topic.
Including links to your old posts is a great way to help your readers discover more content on your blog. It also helps you attract more visitors from other websites, since other bloggers are more likely to include links to your content if it’s relevant and well-written.
Create well-researched blog posts
However, here are a few tips to help you get started:
1. Do your research
Before starting to write, make sure you have a good understanding of the topic you’re writing about. This includes doing your own research as well as reading up on what other people have said about it.
2. Use credible sources
When quoting or citing information in your post, make sure to use reputable sources. This will help give your post more credibility and lend more weight to your arguments.
3. Write in an engaging style
When you’re done with your research, start to write in a conversational tone. For example, don’t write something like this: “The process of boiling water turns it into steam.”
Instead, try writing something like this: “Boiling water turns it into steam; when we heat the pot and watch as bubbly liquid gradually disappears, we know that the process of boiling water is occurring.”
4. Edit and proofread your content
Once you’re done with all the research and writing, go through your blog post again to look for any spelling or grammar mistakes. You can also hire someone to edit and proofread your posts before publishing them on your website.
5. Use great images
Once you’re done with your blog post, find images that relate to the topic of the post. Make sure these are high-quality photos or visuals that properly illustrate what you’re writing about. You can use these photos as part of your blog posts, or you can send them out on social media platforms like Pinterest and Instagram.
Depending on the business you’re advertising, content marketing might not be the best way to get more traffic out of your website. However, it can still help bring in extra users every day.
Email Marketing
Email Marketing Advertising for free on Google also includes using email marketing to advertise products and services related to your business.
For example, let’s say you own a business that sells items related to sports. You can use email marketing to advertise new products and discounts on your website.
You can also send out emails that inform subscribers about updates and improvements made to your website, as well as details of upcoming events or promotions for your customers.
The email opt-ins is different than an email subscribes option that you see in social media sites like Facebook or Gmail.
It is more of a popup that shows when people are visiting your site and they’re leaving without buying anything.
Instead of letting them go, you can ask them for their emails in exchange for some goodies. This way, you can convert them into leads and eventually new customers.
Freemium Model
The Freemium model is a way to sell more. It works by giving users a taste of what the product has to offer for free, and then asking them to upgrade to a paid subscription in order to unlock all of the features. This model has been used successfully by many companies, such as LinkedIn, Dropbox, and Evernote.
The Freemium model is popular because it’s a great way to attract new users and give them a chance to try out the product before they commit to buying a subscription.
It also helps businesses build up a user base so they can eventually convert some of those users into paying subscribers. And finally, it’s a great way to generate revenue from users who might not be willing to pay.
The Freemium model proves that there is demand for your product and that the market will appreciate it if you charge them money for it. Now all you have to do is convince some of those free users who are using your product every day to upgrade to a paid subscription plan.
Google Business Profile listing
Google My Business is a great way to get your business in front of potential customers. It’s free to create a listing, and you can include basic information about your business, such as hours, location, and website. You can also add photos and videos, and make updates whenever you like.
To get the most out of Google My Business, be sure to complete all of the details on your listing, and respond to reviews from customers.
You can also promote your listing with Google AdWords Express, which puts your business in front of people who are looking for related products or services online. Thanks for using Google My Business!
Web Positioning/local SEO
Yes, local SEO is a great way to sell free on Google. By optimizing your website and local listing for relevant keywords, you can improve your visibility and rank higher in search results. This can help you attract more customers and sell more products or services online.
To get started, you’ll need to identify the right keywords to target and optimize your website and local listing for those terms. You’ll also need to create high-quality content that will help you stand out from the competition. And lastly, make sure to track your progress and measure your results so you can continue improving your efforts.
There are a few things that you can do to improve your website’s ranking on search engines and, as a result, increase your chances of selling more online.
The first thing that you can do is make sure that your website is properly optimized for search engines.
This means adding keywords and phrases to your website’s content, title tags, and meta descriptions. You can also improve your website’s ranking by publishing high-quality content that is relevant to your target audience.
Making sure that your website is properly optimized for search engines, has high-quality content, and loads quickly will significantly increase your chances of selling more online.
Backlinks
Another thing that you can do to sell more online is building links to your website from other high-quality websites.
The more links that you have pointing to your website, the higher it will rank on search engines. And finally, make sure that your website loads quickly. Studies have shown that about 40% of users leave a website if it takes more than 3 seconds to load.
HARO pitching
HARO helps you get featured in the media so that your expertise can reach a much wider audience. As an expert on relevant topics, this is sure to make things happen for you!
HARO offers opportunities like quote snippets and full features while also building relationships with publications who may want more content from them as well – all at no cost whatsoever .
It can be difficult to know how to pitch your stories to HARO. Here are a few tips:
1. Make sure your story is newsworthy. Is it something that people will want to read about?
2. Research the reporters who cover the topic you’re writing about. What types of stories do they write? What’s their angle?
3. Personalize your pitch. Address the reporter by name, and let them know why you think they would be interested in your story.
4. Keep it brief! The reporters are busy and don’t have time to read long emails. Start off with the most important information and make your case quickly and concisely.
5. Follow up if you don’t hear back! Most reporters will respond if they’re interested in the topic, but some might not. Follow up once just to check-in and see if they have any questions or concerns before going ahead with your story.
6. Add a quote from an expert you know who can talk about this topic. This gives the reporter easy access to a second source to quote who knows the topic.
7. Think outside of “inside” stories. Reporters are looking for interesting topics to write about, not just news stories that they need to report on immediately. If you have an opinion piece or things you’d like to suggest that would make people think differently, pitch it accordingly!
8. Use HARO as a tool to build relationships. Remember, reporters need sources and expert opinions to cover stories. HARO can be an easy way for them to find you!
For more tips on pitching your story using HARO, click here .
And remember: Don’t be afraid of “rejection.” Sometimes reporters won’t use the pitches they’re sent, but this doesn’t mean you should stop pitching! There are many ways to make HARO work for you.
List your business on top directories
Image Source: dallasriffle.com
There are a number of different directories that you can list your business on in order to improve your visibility and drive more traffic to your site.
Some of the most popular and well-known directories include Google My Business, Yahoo! Local, and Yelp.
It’s important to make sure that your listing is accurate and up-to-date, and that you include as much information as possible about your business.
Additionally, be sure to include high-quality images or videos to really capture people’s attention. By optimizing your listing and using the right keywords, you can help increase your chances of getting found by potential customers online.
